Volume 11
Abstract: This paper shares the results of our longitudinal study of text messaging. The same survey was given at 2 institutions seven years apart. All variables showed a gain in positive valence from 2009 to 2016. In other words, all variables were more positive in 2009 versus 2016. For nearly all these variables, these differences were significant. The influencing variables from many popular behavioral models including Theory of Reasoned Action, Theory of Planned Behavior, Technology Acceptance Model, End User Computer Satisfaction, and to a lesser extent Diffusion of Innovation all were found to have increased over the seven years. Keywords: Diffusion of Innovation, End User Computer Satisfaction, Technology Acceptance Model, Text Messaging, Theory of Planned Behavior, Theory of reasoned action Download this article: JISAR - V11 N3 Page 25.pdf Recommended Citation: Peslak, A., Hunsinger, S., Kruck, S. (2018). Text Messaging Today: A Longitudinal Study of Variables Influencing Text Messaging from 2009 to 2016. Journal of Information Systems Applied Research, 11(3) pp 25-34. http://jisar.org/2018-11/ ISSN: 1946-1836. (A preliminary version appears in The Proceedings of CONISAR 2017) |