Abstract: In November 2011, Google's Chrome browser became the second most popular browser worldwide, surpassing Mozilla Firefox for the first time. This study investigates the perspective of users using two methodologies. First, a focus group was interviewed regarding factors influencing their decision to use specific Internet browsers. Second, a survey was constructed and administered based on the infor-mation gathered from the focus group, recent studies noting influence of the 'affect' construct in decision- making, and Ajzen’s recommendations for the Theory of Planned Behavior. The results of data analysis suggest Attitude, Perceived Behavioral Control, and Affect positively and significantly influence a user’s intention to use the Chrome browser. Implications are discussed.

Keywords: Google Chrome, Theory of Planned Behavior, Behavioral Intention, Affect

Download this article: JISAR - V5 N3 Page 31.pdf

Recommended Citation: Corley, K., Hunsinger, S. (2012). Google Chrome and the Paradigm Shifts in the Browser Market Among Users. Journal of Information Systems Applied Research, 5(3) pp 31-39. http://jisar.org/2012-5/ ISSN: 1946-1836. (A preliminary version appears in The Proceedings of CONISAR 2011)